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Globalization and the Chinese retailing revolution : competing in the world's largest emerging market /

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zhen, Yong
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos Pub., 2007.
Colección:Chandos Asian studies series.
Temas:
Acceso en línea:Texto completo