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Globalization and the Chinese retailing revolution : competing in the world's largest emerging market /
Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos Pub.,
2007.
|
| Colección: | Chandos Asian studies series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9781843342793 | ||
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| 020 | |z 1843342790 | ||
| 024 | 3 | |a 9781843342793 | |
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| 100 | 1 | |a Zhen, Yong. | |
| 245 | 1 | 0 | |a Globalization and the Chinese retailing revolution : |b competing in the world's largest emerging market / |c Yong Zhen. |
| 264 | 1 | |a Oxford : |b Chandos Pub., |c 2007. | |
| 300 | |a 1 online resource (xxvii, 277 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Chandos Asian studies series | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy. The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing wellIncludes many case studies of multinational retailer operations in China and valuable suggestions for success in ChinaWal-Mart's business model, internationalization and operations in emerging market, particularly in China. | ||
| 505 | 0 | |a Cover; Globalization and the Chinese Retailing Revolution: Competing in the World's Largest Emerging Market; Copyright; Dedication; Contents; List of figures; List of tables; Preface; About the author; Acknowledgments; Acronyms; Introduction; Part I The Global RetailIndustry; 1New trends in the world retail industry; 1.1 The globalization of world retailing; 1.2 The concentration in world retailing; 1.3 Other global retail trends; 1.4 Summary; 2The characteristics of successful retailer models; 2.1 Retail strategy; 2.2 Retailer's growth strategy; 2.3 Case study: the success of Wal-Mart. | |
| 505 | 8 | |a 2.4 The lessons from Kmart2.5 Summary; 3Case study: the internationalization of Wal-Mart; 3.1 What is a retailer's internationalization?; 3.2 The process of Wal-Mart's internationalization; 3.3 Discussing Wal-Mart's internationalization; 3.4 Wal-Mart's international performance and problems; 3.5 The future of Wal-Mart's internationalization; 3.6 Summary; Part II The Revolution of Chinese Retailing; 4The history of Chinese retailing; 4.1 Chinese retailing in the planned economy period (1949-1979); 4.2 Chinese retailing in the planned commodity economy (1980-1991). | |
| 505 | 8 | |a 4.3 Chinese retailing in the pre-WTO period (1992-2001)4.4 Chinese retailing in the WTO period (2002- ); 4.5 Summary; 5The opening-up of Chinese retailing; 5.1 The opening-up of Chinese retailing; 5.2 The phenomenon of local approved JVS; 5.3 Foreign chain operation in Chinese retailing; 5.4 Summary; 6The real face of Chinese retailing; 6.1 How large is the Chinese retail market?; 6.2 What is the potential of the Chinese retail market?; 6.3 The structure of Chinese retailing during economic reform; 6.4 E-tailing in China; 6.5 Summary; 7Chinese consumer revolutions. | |
| 505 | 8 | |a 7.1 Chinese consumer behavior in the transitional economy7.2 Chinese consumption level is still low; 7.3 One-stop shopping is emerging in China; 7.4 Chinese consumer behavior tends to diversify; 7.5 Summary; Part III Competing ChineseRetailing; 8Entering the world's largest emerging market; 8.1 MNRs in China; 8.2 The entry mode strategies of MNRs; 8.3 Analysis of the difficulties for MNRs operating China; 8.4 Practical analysis of the main difficulties MNRs meet in the Chinese market; 8.5 The impacts of MNR entry on Chinese retailing; 8.6 Summary. | |
| 505 | 8 | |a 9The success and failure of global retailers in China9.1 Can MNRs succeed in China?; 9.2 Competing in China: the case of Carrefour; 9.3 Case study: Wal-Mart in China; 9.4 Summary; 10Chinese retailers' behavior; 10.1 A profit pattern for Chinese retailers; 10.3 Chinese retailers' growth model; 10.4 Case study: Lianhua Supermarket Corporation Limited; 10.5 Case study: Shenzhen Vanguard Supermarket Department Corporation Limited; 10.6 Vanguard's strategy and its general merchandise store (GMS); 10.7 The case of Suguo Supermarket Co., Ltd: developing the Chinese rural markets; 10.8 Summary. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 0 | |a Retail trade |z China. | |
| 650 | 0 | |a Globalization. | |
| 651 | 0 | |a China |x Economic conditions |y 2000- | |
| 650 | 6 | |a Commerce de d�etail. |0 (CaQQLa)201-0006838 | |
| 650 | 6 | |a Commerce de d�etail |0 (CaQQLa)201-0006838 |z Chine. |0 (CaQQLa)201-0476619 | |
| 650 | 6 | |a Mondialisation. |0 (CaQQLa)201-0307412 | |
| 651 | 6 | |a Chine |x Conditions �economiques |y 2000- |0 (CaQQLa)201-0353995 | |
| 650 | 7 | |a globalism. |2 aat |0 (CStmoGRI)aat300190210 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
| 650 | 7 | |a Economic history |2 fast |0 (OCoLC)fst00901974 | |
| 650 | 7 | |a Globalization |2 fast |0 (OCoLC)fst00943532 | |
| 650 | 7 | |a Retail trade |2 fast |0 (OCoLC)fst01096067 | |
| 651 | 7 | |a China |2 fast |0 (OCoLC)fst01206073 | |
| 648 | 7 | |a Since 2000 |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Zhen, Yong. |t Globalization and the Chinese retailing revolution |z 9781843342793 |w (OCoLC)123940587 |
| 830 | 0 | |a Chandos Asian studies series. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781843342793 |z Texto completo |