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Open innovation in the food and beverage industry /

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and be...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Garcia Martinez, Marian (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Woodhead Publishing, 2013.
Colección:Woodhead Publishing in food science, technology, and nutrition ; no. 243.
Temas:
Acceso en línea:Texto completo