Content strategy at work : real-world stories to strengthen every interactive project /

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Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bloomstein, Margot
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann, �2012.
Temas:
Internet marketing.
Branding (Marketing)
Information technology > Management.
Web site development.
Web sites > Design.
Marketing sur Internet.
Strat�egie de marque.
Technologie de l'information > Gestion.
Sites Web > D�eveloppement.
Sites Web > Conception.
branding.
Information technology > Management
Internet marketing
Web site development
Web sites > Design
Online-Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • How content strategy can help
  • Designing cohesive experiences: introducing content strategy to design
  • Embracing reality: incorporating content strategy into project management and information architecture
  • Executing on content strategy through copywriting, curation, and aggregation
  • Coupling content strategy with search engine optimization
  • Improving content management with content strategy
  • Grounding social media in content strategy
  • Growing the business and getting to work.

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