Content strategy at work : real-world stories to strengthen every interactive project /

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Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bloomstein, Margot
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann, �2012.
Temas:
Internet marketing.
Branding (Marketing)
Information technology > Management.
Web site development.
Web sites > Design.
Marketing sur Internet.
Strat�egie de marque.
Technologie de l'information > Gestion.
Sites Web > D�eveloppement.
Sites Web > Conception.
branding.
Information technology > Management
Internet marketing
Web site development
Web sites > Design
Online-Marketing
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Internet

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