Consumer behavior : a digital native /
Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial...
Clasificación: | Libro Electrónico |
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Autores principales: | Jain, Varsha (Autor), Sheth, Jagdish N. (Autor), Schultz, Don E. (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Pradesh, India :
Pearson India Education Services Pvt. Ltd,
[2019]
|
Edición: | [First edition]. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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