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Consumer behavior : a digital native /

Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Jain, Varsha (Autor), Sheth, Jagdish N. (Autor), Schultz, Don E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Pradesh, India : Pearson India Education Services Pvt. Ltd, [2019]
Edición:[First edition].
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)