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Consumer behavior : a digital native /
Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Pradesh, India :
Pearson India Education Services Pvt. Ltd,
[2019]
|
| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000nam a22000007i 4500 | ||
|---|---|---|---|
| 001 | OR_on1398228091 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 230919s2019 ii a ob 001 0 eng d | ||
| 040 | |a ORMDA |b eng |e rda |e pn |c ORMDA | ||
| 020 | |a 9789353941468 |q (electronic bk.) | ||
| 020 | |a 9353941466 |q (electronic bk.) | ||
| 035 | |a (OCoLC)1398228091 | ||
| 037 | |a 9789353941468 |b O'Reilly Media | ||
| 050 | 4 | |a HF5415.32 | |
| 082 | 0 | 4 | |a 658.8/342 |2 23/eng/20230919 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Jain, Varsha, |e author. | |
| 245 | 1 | 0 | |a Consumer behavior : |b a digital native / |c Varsha Jain, Jagdish Sheth, Don E. Schultz. |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a Pradesh, India : |b Pearson India Education Services Pvt. Ltd, |c [2019] | |
| 300 | |a 1 online resource (480 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 520 | |a Consumer expectations have undergone a paradigm shift since the dawn of the digital age. Offering a comprehensive view of a field that is evolving at an unprecedented pace, Consumer Behavior – A Digital Native, First Edition, is an honest attempt to capture and showcase how the millennial consumer is responding to the democratization of digital technology. Encompassing pioneering concepts, latest developments and in-depth case studies, this book combines a practical, real-world focus with visual pedagogy to present an engaging and exciting look at the changes in consumption pattern of the digital natives. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Internet marketing |x Technological innovations. | |
| 700 | 1 | |a Sheth, Jagdish N., |e author. | |
| 700 | 1 | |a Schultz, Don E., |e author. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9789353941468/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||