Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability /

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing secto...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kotler, Philip (Autor), Kartajaya, Hermawan, 1947- (Autor), Hooi, Den Huan (Autor), Mussry, Jacky (Autor)
Otros Autores: Martin, Eric (Actor) (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Place of publication not identified] : Ascent Audio, 2023.
Edición:[First edition].
Temas:
Marketing > Management.
Organizational change.
Decision making.
Strategic planning.
Creative ability in business.
Marketing > Gestion.
Changement organisationnel.
Prise de décision.
Planification stratégique.
Créativité dans les affaires.
decision making.
Creative ability in business
Decision making
Marketing > Management
Organizational change
Strategic planning
Audiobooks
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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