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Marketing automation with Mailchimp expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business /
Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes Purchase of the print or Kindle book includes a free PDF eBook Key Features Learn audience management strategies to make informed decisions for your marketing channel...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[S.l.] :
PACKT PUBLISHING LIMITED,
2023.
|
| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright and Credits
- Contributors
- About the reviewer
- Table of Contents
- Preface
- Part 1:Introduction to Mailchimp
- Chapter 1: Welcome to Marketing with Mailchimp
- A glance at Mailchimp's journey
- Understanding and using online marketing with Mailchimp
- Mailchimp-specific terms
- Channels
- Campaigns
- Classic Automations
- Customer Journey Builder
- Common utilizations
- Digital content creators
- Brick and mortar
- Service providers
- Mensa marketers
- E-commerce marketers
- Creating an account
- Summary
- Further reading
- Part 2:Getting Set Up
- Chapter 2: Basics of Account Management and Audiences
- Account management and setting an industry
- Details
- Help us improve your stats
- Default Email Builder
- Email from Mailchimp
- Manage automatic replies
- Setting up an audience
- Why is it important to know about different contact statuses?
- Information you need to make your first list
- The purpose behind using a central versus various list
- Summary
- Further reading
- Chapter 3: Importing and Combining Audiences
- Merge Tags
- Put this tag in your content
- Default merge tag value
- How to import a list
- Combining audiences
- How to combine audiences
- The Combine Audiences tool
- Exporting and importing
- Summary
- Further reading
- Chapter 4: Understanding the Difference between Groups, Tags, and Segments
- How targeting can lead to higher engagement
- What are groups and tags?
- Groups
- Tags
- Importing to groups or tags
- Segmenting tools
- Basics of segmenting logic
- Summary
- Further reading
- Chapter 5: Strategies and Tools for Managing Inactive Contacts
- What are inactive contacts?
- How to develop our own definition
- To unsubscribe or archive? That is the question
- When do I delete?
- Summary
- Further reading
- Part 3:Basic Channels
- Chapter 6: Setting Up and Customizing Various Form Types
- Why are forms necessary?
- Hosted forms
- Navigating to the hosted form builder
- Categories of hosted forms you can edit
- Creating a form on a landing page
- Embedded and pop-up forms
- Embedded forms
- Pop-up forms
- Summary
- Further reading
- Chapter 7: Establishing Your Brand with the Content Studio
- What is the Content Studio?
- Individual features and channels nested under Content Studio
- Creative Assistant
- My Files
- Products
- Giphy
- My Logo
- Summary
- Further reading
- Chapter 8: Outreach Marketing with Templates and Campaigns
- Templates and how to start them
- What is a Template?
- Template Editor
- Choosing a template
- Using the Campaign Editor
- Campaign scheduling
- Types of emails to pair with targeted segments
- Summary
- Further reading
- Chapter 9: Setting Up Your Marketing Presence with Websites
- What is a domain?
- An additional entry point and sign-up portal
- Personalizing your domain settings
- Improving deliverability