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SOCIAL MEDIA ANALYTICS IN PREDICTING CONSUMER BEHAVIOR
Information is very important for businesses. Businesses that use information correctly are successful while those that don't, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers....
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
BOCA RATON :
CRC PRESS,
2023.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |