SOCIAL MEDIA ANALYTICS IN PREDICTING CONSUMER BEHAVIOR

Information is very important for businesses. Businesses that use information correctly are successful while those that don't, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers....

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sümer, Selay Ilgaz, 1980- (Editor ), Parilti, Nurettin (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: BOCA RATON : CRC PRESS, 2023.
Temas:
Consumer behavior > Forecasting.
Social media > Data processing.
Business planning > Data processing.
Consommateurs > Comportement > Prévision.
Médias sociaux > Informatique.
BUSINESS & ECONOMICS / Consumer Behavior
Business planning > Data processing
Consumer behavior > Forecasting
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Detalle de Existencias desde

Ejemplares similares