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Smart product breakthroughs depend on customer control /

Smart products like robotic vacuums and smart speakers have become common in many households. However, although consumers value the convenience and time savings smart products offer, the accompanying feeling that they’ve relinquished some control to a machine is inhibiting the products’ broader adop...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Zimmermann, Jenny (Autor), Görgen, Jonas (Autor), Bellis, Emanuel de (Autor), Hofstetter, Reto (Autor), Puntoni, Stefano (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)