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Invention in PR /

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ritchie, Adam (Public relations advocate) (Autor)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Old Saybrook, Connecticut] : Tantor Media, Inc., 2023.
Edición:[First edition].
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)