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Social media analytics strategy : using data to optimize business performance /

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fox, April Ursula (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : Apress L.P., 2022.
Edición:Second edition.
Colección:Business professional collection
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)