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Employer branding for competitive advantage : models and implementation strategies /
"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press,
2021.
|
| Colección: | Information technology, management and operations research practices
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000nam a22000007i 4500 | ||
|---|---|---|---|
| 001 | OR_on1334593931 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 220706s2021 flua ob 001 0 eng d | ||
| 040 | |a ORMDA |b eng |e rda |e pn |c ORMDA |d OCLCO | ||
| 020 | |a 9781000362268 |q (electronic bk.) | ||
| 020 | |a 1000362264 |q (electronic bk.) | ||
| 020 | |z 9780367650964 | ||
| 020 | |z 0367650967 | ||
| 029 | 1 | |a AU@ |b 000072186118 | |
| 035 | |a (OCoLC)1334593931 | ||
| 037 | |a 9781000362268 |b O'Reilly Media | ||
| 050 | 4 | |a HF5549.5.R44 | |
| 082 | 0 | 4 | |a 658.3/111 |2 23/eng/20220706 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Employer branding for competitive advantage : |b models and implementation strategies / |c edited by Geeta Rana, Shivani Agarwal, and Ravindra Sharma. |
| 264 | 1 | |a Boca Raton : |b CRC Press, |c 2021. | |
| 300 | |a 1 online resource (xvii, 203 pages) : |b illustrations (black and white). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a Information technology, management and operations research practices | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insight in the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Employees |x Recruiting. | |
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Personnel |x Recrutement. | |
| 650 | 6 | |a Stratégie de marque |x Gestion. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |x Management |2 fast | |
| 650 | 7 | |a Employees |x Recruiting |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Rana, Geeta, |e editor. | |
| 700 | 1 | |a Agarwal, Shivani, |e editor. | |
| 700 | 1 | |a Sharma, Ravindra |c (Professor of management), |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Employer branding for competitive advantage. |d Boca Raton : CRC Press, 2021 |z 9780367650964 |w (DLC) 2020045084 |w (OCoLC)1204267531 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781000362268/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||