Employer branding for competitive advantage : models and implementation strategies /

"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Rana, Geeta (Editor ), Agarwal, Shivani (Editor ), Sharma, Ravindra (Professor of management) (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton : CRC Press, 2021.
Colección:Information technology, management and operations research practices
Temas:
Employees > Recruiting.
Branding (Marketing) > Management.
Social media.
Social Media
Personnel > Recrutement.
Stratégie de marque > Gestion.
Médias sociaux.
social media.
Branding (Marketing) > Management
Employees > Recruiting
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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