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It addresses the need to change business focus and move away from the funnel view in order to achieve success in physical and digital business. It shows the secrets of what influences purchase decisions and highlights three differentiating factors: content, connection, engagement.
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Otros Autores: | |
Formato: | Electrónico Audiom |
Idioma: | Español |
Publicado: |
[Place of publication not identified] :
BookaVivo,
2021.
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Edición: | [1o edición]. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |