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Power in business relationships : dynamics, strategies and internationalisation /

"Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perceptio...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Siemieniako, Dariusz (Auteur), Mitręga, Maciej (Auteur), Makkonen, Hannu (Professor of marketing) (Auteur), Pfajfar, Gregor (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Abingdon, Oxon ; New York, NY : Routledge, 2023.
Collection:Routledge focus on business and management.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)