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Power in business relationships : dynamics, strategies and internationalisation /

"Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perceptio...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Siemieniako, Dariusz (Autor), Mitręga, Maciej (Autor), Makkonen, Hannu (Professor of marketing) (Autor), Pfajfar, Gregor (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, 2023.
Colección:Routledge focus on business and management.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)