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Power in business relationships : dynamics, strategies and internationalisation /

"Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. As a complex construct, inter-firm power is treated as a matter of perceptio...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Siemieniako, Dariusz (Author), Mitręga, Maciej (Author), Makkonen, Hannu (Professor of marketing) (Author), Pfajfar, Gregor (Author)
Format: Electronic eBook
Language:Inglés
Published: Abingdon, Oxon ; New York, NY : Routledge, 2023.
Series:Routledge focus on business and management.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)