A customer-oriented manager for B2B services /
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to th...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Mathieu, Valérie (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2022.
|
Colección: | Innovation, entrepreneurship and management series.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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