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A customer-oriented manager for B2B services /

The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mathieu, Valérie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2022.
Colección:Innovation, entrepreneurship and management series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)