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Loved : how to rethink marketing for tech products /
"In today's hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same thi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
|
| Colección: | Silicon Valley Product Group series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 9781119704362 |q electronic book | ||
| 020 | |a 1119704367 |q electronic book | ||
| 020 | |a 1119704391 |q electronic book | ||
| 020 | |a 9781119704393 |q (electronic bk.) | ||
| 020 | |z 9781119703648 |q hardcover | ||
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| 035 | |a (OCoLC)1292531929 |z (OCoLC)1291892936 | ||
| 037 | |a 9781119703648 |b O'Reilly Media | ||
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| 050 | 0 | 4 | |a HF5415 |b .L3247 2022 |
| 082 | 0 | 0 | |a 658.8 |2 23/eng/20220110 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lauchengco, Martina, |e author. | |
| 245 | 1 | 0 | |a Loved : |b how to rethink marketing for tech products / |c Martina Lauchengco. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2022] | |
| 300 | |a 1 online resource : |b illustrations (some color). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The Silicon Valley product group series | |
| 500 | |a Includes index. | ||
| 520 | |a "In today's hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their product is superior. Even if what a product does is unique, others claim they do the same things, leaving customers very confused. As a result, product marketing for tech products has never been harder...or more important. This book explains what it really takes to bring a technology product successfully to market. The frameworks are simple but powerful and easy to deploy. They address how to adapt product marketing to more agile development cycles, how to stand out when other products do similar things, and how to position products and companies with thoughtful execution of strategy versus simply 'doing marketing.' It takes the best of 'classic' positioning, messaging and product marketing and applies these practices to modern realities of the tech and customer landscape."-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on April 18, 2022). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Technology |x Marketing. | |
| 650 | 7 | |a Technology |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Lauchengco, Martina. |t Loved |d Hoboken, New Jersey : Wiley, [2022] |z 9781119703648 |w (DLC) 2021062099 |
| 830 | 0 | |a Silicon Valley Product Group series. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119703648/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 3223141 | ||
| 994 | |a 92 |b IZTAP | ||