International luxury brand strategy /
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding...
Clasificación: | Libro Electrónico |
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Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London :
Routledge,
2019.
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Edición: | 1st. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |