Cargando…

How In-Store Tech Will Transform Retail

Digital technology can improve the in-store customer experience -- and it can give retailers more data on shoppers' preferences and habits. Some early adopters of the “frictionless store” seek to integrate online operations with physical stores, while others are focused on making shopping quick...

Descripción completa

Detalles Bibliográficos
Autores principales: Zhu, Selena (Autor, VerfasserIn.), Cohen, Maxime (Autor, VerfasserIn.), Ray, Saibal (Autor, VerfasserIn.)
Autor Corporativo: Safari, an O'Reilly Media Company (Contribuidor, MitwirkendeR.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2021
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000nam a2200000M 4500
001 OR_on1273488345
003 OCoLC
005 20231017213018.0
006 m d
007 cr uuu---uuuuu
008 211006s2021 mau o 000 0 eng d
040 |a GBVCP  |b ger  |e rda  |c GBVCP 
035 |a (OCoLC)1273488345 
049 |a UAMI 
100 1 |a Zhu, Selena  |e VerfasserIn.  |4 aut 
245 1 0 |a How In-Store Tech Will Transform Retail  |c Zhu, Selena. 
250 |a 1st edition. 
264 1 |a [Erscheinungsort nicht ermittelbar]  |b MIT Sloan Management Review  |c 2021 
264 2 |a Boston, MA  |b Safari 
300 |a 1 online resource (5 pages) 
336 |a Text  |b txt  |2 rdacontent 
337 |a Computermedien  |b c  |2 rdamedia 
338 |a Online-Ressource  |b cr  |2 rdacarrier 
500 |a Online resource; Title from title page (viewed August 16, 2021). 
520 |a Digital technology can improve the in-store customer experience -- and it can give retailers more data on shoppers' preferences and habits. Some early adopters of the “frictionless store” seek to integrate online operations with physical stores, while others are focused on making shopping quick and easy for consumers while gathering plenty of data on their buying habits. This article provides an overview of the current landscape and guidance for retail executives considering their in-store tech strategy. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 4 |a Electronic books. 
700 1 |a Cohen, Maxime  |e VerfasserIn.  |4 aut 
700 1 |a Ray, Saibal  |e VerfasserIn.  |4 aut 
710 2 |a Safari, an O'Reilly Media Company.  |e MitwirkendeR.  |4 ctb 
856 4 0 |u https://learning.oreilly.com/library/view/~/53863MIT63122/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP