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How In-Store Tech Will Transform Retail
Digital technology can improve the in-store customer experience -- and it can give retailers more data on shoppers' preferences and habits. Some early adopters of the “frictionless store” seek to integrate online operations with physical stores, while others are focused on making shopping quick...
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Erscheinungsort nicht ermittelbar]
MIT Sloan Management Review
2021
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Digital technology can improve the in-store customer experience -- and it can give retailers more data on shoppers' preferences and habits. Some early adopters of the “frictionless store” seek to integrate online operations with physical stores, while others are focused on making shopping quick and easy for consumers while gathering plenty of data on their buying habits. This article provides an overview of the current landscape and guidance for retail executives considering their in-store tech strategy. |
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| Notas: | Online resource; Title from title page (viewed August 16, 2021). |
| Descripción Física: | 1 online resource (5 pages) |