User tested : how the world's top companies use human insight to create great experiences /
"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and execut...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Estes, Janelle (Autor), MacMillan, Andy (Andy P.) (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
Wiley,
[2022]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Ejemplares similares
-
User tested : how the world's top companies use human insight to create great experiences /
por: Estes, Janelle, et al.
Publicado: (2022) -
The experience-centric organization : how to win through customer experience /
por: Clatworthy, Simon, 1959-
Publicado: (2019) -
7 tenets of Taxi Terry : how every employee can create and deliver the ultimate customer experience /
por: McKain, Scott
Publicado: (2014) -
Innovator's Playbook How to Create Great Products, Services and Experiences That Your Customers Will Love.
por: Baird, Nathan
Publicado: (2020) -
Experiencia líquida /
por: Otero, José Carlos, et al.
Publicado: (2017)