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User tested : how the world's top companies use human insight to create great experiences /

"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and execut...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Estes, Janelle (Autor), MacMillan, Andy (Andy P.) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, [2022]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)