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The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences /
"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Preface: How Modern Partnerships Were Born
- Unlock Unexpected, Lasting Growth with Modern Partnerships
- Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify
- Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia
- How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats
- Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners
- Six Building Blocks of Today's Partnerships-Featuring Harry's
- Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege
- Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia
- Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens
- Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung
- Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox
- Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business-Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce
- How to Get Your Partnerships Program Started-Featuring Trust & Will and PartnerCentric
- How Does It Feel? Creating a Beneficial Partner Experience-Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify
- What About Agencies? Your Partners in Partnerships-Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce
- What Is Partnerships Program Maturity and How Do I Get It? -Featuring Fanatics
- Next Steps: Envision and Plan a Durable Partnerships Program-Featuring Lenovo and Blue Nile
- What's Next? Prepare for Future Partnerships-Featuring HubSpot.