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The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences /

"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yovanno, David A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)