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The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences /
"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations a...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations across the entire customer journey. For example, a Spotify and Ticketmaster partnership enables Spotify customers to purchase Ticketmaster-distributed tickets for their favorite artists' events directly in the Spotify app. Similarly, influencers like Fashionista introduce vetted products such as Harry's razors to their followers' blogs. Partnerships like these enhance your customer experience, grow revenue, and help you connect with potential and existing customers you can't reach through traditional channels. This book explains how to grow revenue by expanding your business partnerships. It will be a quick and easy read, filled with key frameworks, stories, examples, and 'how to' suggestions"-- |
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| Descripción Física: | 1 online resource (xiv, 269 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119819721 1119819725 9781119819714 1119819717 |