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The Right Way to Mix and Match Your Customers /
Companies that experience big fluctuations in demand can incur significant costs: overtime and lost sales when demand is too high, and idle capacity and excess inventory when demand slumps. But it's possible to better manage this variability by looking at one's customer list as a portfolio...
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2021.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Companies that experience big fluctuations in demand can incur significant costs: overtime and lost sales when demand is too high, and idle capacity and excess inventory when demand slumps. But it's possible to better manage this variability by looking at one's customer list as a portfolio and targeting new customers whose demand patterns are complementary to those of existing customers. |
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| Descripción Física: | 1 online resource (5 pages) |