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Selling above and below the line : convince the C-suite : win over management : secure the sale /

Top-level executives evaluate proposals from an "above the line" perspective: ROI, time saved, risk lowered, productivity improved. Sales professionals that appeal to both achieve spectacular results. Miller shows how to simultaneously sell the technical and financial fit of any product or...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, William, 1955- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM--American Management Association, [2015]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)