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Platform Scaling, Fast and Slow

Rapid scaling is a key element of platform strategy, but it is not the best move for all platforms in all markets. Sometimes a more careful, incremental, and slower approach to scaling is better. In studying platform businesses like Airbnb and Uber, the authors found that regulatory complexity and r...

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Detalles Bibliográficos
Autores principales: Büge, Max (Autor, VerfasserIn.), Ozcan, Pinar (Autor, VerfasserIn.)
Autor Corporativo: Safari, an O'Reilly Media Company (Contribuidor, MitwirkendeR.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2021
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Rapid scaling is a key element of platform strategy, but it is not the best move for all platforms in all markets. Sometimes a more careful, incremental, and slower approach to scaling is better. In studying platform businesses like Airbnb and Uber, the authors found that regulatory complexity and regulatory risk are two significant but often neglected factors in the success of platform growth strategies.
Notas:Online resource; Title from title page (viewed March 9, 2021).
Descripción Física:1 online resource (9 pages)