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Learning Path : How to Do Great Customer Interviews /
You're working on a new product or project, or you're trying to overhaul an existing one. You know you have to learn more about your customers--what problems they're trying to solve, their abilities and frustrations, and (most importantly) how they'll make the decision to buy--or...
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
O'Reilly Media, Inc.,
2017.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | You're working on a new product or project, or you're trying to overhaul an existing one. You know you have to learn more about your customers--what problems they're trying to solve, their abilities and frustrations, and (most importantly) how they'll make the decision to buy--or not buy-- your future product. This Learning Path will prepare you to conduct your first highly effective customer interview; you'll learn how to create a "hypothesis," how to get people to speak freely, how to best take notes on what they say, and how to share what you've learned with your team |
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| Notas: | Not recommended for use on the libraries' public computers. |
| Descripción Física: | 1 online resource (1 streaming video file, approximately 60 min.) |