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Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups /

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Re...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Cohan, Peter S., 1957- (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Berkeley, CA] : Apress, [2020]
Temas:	Marketing. Industrial management. Leadership. Marketing research. New business enterprises. Organization. Planning. Management. Marketing Leadership Gestion d'entreprise. Marketing > Recherche. Nouvelles entreprises. Planification. Gestion. marketing. management. Industrial management Management Marketing research New business enterprises Organization Planning
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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