Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups /
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Re...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Berkeley, CA] :
Apress,
[2020]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |