Cargando…
Cyberbranding: Brand Building in the Digital Economy /
The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! Achieving true synergies between online and offline brands Includes interviews with the world's leading Internet branding executives The Internet has changed all the bu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Pearson,
2001.
|
| Edición: | 1st edition. |
| Colección: | Financial Times Prentice Hall books.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |