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Don't Just Relate-Advocate!: A Blueprint for Profit in the Era of Customer Power /

"Establishing a reputation for customer trust, transparency, and advice will be the new differentiator. Congratulations to Glen Urban for moving 'best marketing practice' up a notch." -Philip Kotler, author of several books on marketing, including Kotler on Marketing, Marketing F...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Urban, Glen (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Pearson, 2005.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)