Influencer : the science behind swaying others /
The influential are no longer only those with celebrity status - but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the ma...
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Cornwell, T. Bettina (Autor), Katz, Helen E. (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York, NY :
Routledge,
2021.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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