Influencer : the science behind swaying others /

The influential are no longer only those with celebrity status - but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Cornwell, T. Bettina (Autor), Katz, Helen E. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, 2021.
Temas:
Marketing > Psychological aspects.
Influence (Psychology)
Persuasion (Psychology)
Marketing > Aspect psychologique.
Influence (Psychologie)
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Advertising & Promotion.
Marketing > Psychological aspects
Electronic books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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