Innovation and new product planning /

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"This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kahn, Kenneth B. (Autor), Mohan, Mayoor (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, 2021.
Temas:
New products.
Product management.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS / Production & Operations Management
BUSINESS & ECONOMICS / Development / Business Development
BUSINESS & ECONOMICS / Entrepreneurship
New products
Product management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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