The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers /
"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Schein, Michael (Author of The hype handbook) (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill,
[2021]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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