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The hype handbook : 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers /

"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schein, Michael (Author of The hype handbook) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, [2021]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)