Overcoming the Innovator's Paradox /
People tend to think the biggest innovation challenge is finding great ideas. But many great ideas die when entrepreneurs fail to persuade others of their potential. Indeed, the more novel the idea, the harder it is to get resources for it.
Autores principales: | , , |
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Autor Corporativo: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
MIT Sloan Management Review,
2020.
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Edición: | 1st edition. |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Sumario: | People tend to think the biggest innovation challenge is finding great ideas. But many great ideas die when entrepreneurs fail to persuade others of their potential. Indeed, the more novel the idea, the harder it is to get resources for it. |
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Descripción Física: | 1 online resource (11 pages) |