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Innovation management : systemic framework and China's exploration /

The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for business school students of Innovation Management, manager...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Chen, Jin (Autor), Zheng, Gang (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2019]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)