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No b.s. guide to direct response social media marketing 2nd edition /

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.Kennedy and Wal...

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Detalles Bibliográficos
Autor principal: Kennedy, Dan S.
Autor Corporativo: Gildan Media
Otros Autores: Phillips, Kim Walsh
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: New York : Gildan Audio, p2020.
Edición:Unabridged.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn: six direct-response principles that must be applied to social media marketing; the most powerful marketing tactic (per Google); how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective emails; the number-one way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; how to create raving fans who introduce you to their networks; how to turn niches into riches, laser in on your perfect prospects, and ignore the "tire kickers"; and how to harness the biggest secret in social media-offline.Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Notas:Downloadable audio file.
Descripción Física:1 online resource (7 hr., 31 min.)
ISBN:9781469081212
1469081210