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Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) /
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable...
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Auerbach Publications,
2016.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Mena, Jesus, |e author. | |
| 245 | 1 | 0 | |a Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) / |c Mena, Jesus. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b Auerbach Publications, |c 2016. | |
| 300 | |a 1 online resource (436 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 520 | |a In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe. | ||
| 542 | |f Copyright © Auerbach Publications 2012 |g 2012 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | |a Online resource; Title from title page (viewed April 19, 2016) | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Application software |x Development. | |
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Machine learning. | |
| 650 | 0 | |a Machine-to-machine communications. | |
| 650 | 6 | |a Apprentissage automatique. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Logiciels d'application |x Développement. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Communication entre machines. | |
| 650 | 7 | |a Application software |x Development |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Machine learning |2 fast | |
| 650 | 7 | |a Machine-to-machine communications |2 fast | |
| 655 | 6 | |a Ressources Internet. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781439881927/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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