Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5) /

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable...

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Detalles Bibliográficos
Autor principal: Mena, Jesus (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Auerbach Publications, 2016.
Edición:1st edition.
Temas:
Application software > Development.
Electronic commerce.
Internet advertising.
Internet marketing.
Machine learning.
Machine-to-machine communications.
Apprentissage automatique.
Commerce électronique.
Logiciels d'application > Développement.
Marketing sur Internet.
Publicité sur Internet.
Communication entre machines.
Application software > Development
Electronic commerce
Internet advertising
Internet marketing
Machine learning
Machine-to-machine communications
Ressources Internet.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe.
Descripción Física:1 online resource (436 pages)

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